B2B Go-to-Market Strategy
Launch your SaaS with conviction. Positioning, pricing, outbound, and first 100 customers distilled from two successful exits.
Curriculum
3 chapters · 9 lessons
Market & ICP 3 lessons
- Defining your ICP text
- Positioning text
- Messaging teardown video
Motion 3 lessons
- Sales-led vs product-led text
- Pipeline math text
- Pricing & packaging text
Scale 3 lessons
- Channel & partners text
- Retention & expansion text
- Wrap-up text
Discussion
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